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Regional Sales Manager - Retail

Date:  Sep 3, 2022

Detroit, MI, US, 48204

Req ID:  54934
Job Function:  Sales & Marketing

Niman Ranch supports a community of more than 720 independent farmers and ranchers who raise pork, beef and lamb traditionally, humanely and sustainably to deliver the finest tasting meat. Niman Ranch is part of Perdue Farms, a family-owned company heading into it's second century of growth and innovation.


Primary focus is retail sales & activity support with key Niman Ranch retailers, distributors, and brokers. Duties will include: working in market with local distributor teams/sales reps, working closely with the Sales Director to build sales and brand loyalty and assisting with sales & marketing key relationships. The individual will be responsible for establishing and maintaining customer relationships with assigned key customers. Enhances and supports partner retail sales by providing point-of-purchase and store audits. 


Principal and Essential Duties & Responsibilities

  • Sell complete line of fresh Beef, Pork & Lamb and processed items into all qualified stores in the region, with a major focus on the top 15 processed items, Deli & Charcuterie.
  • Work with Sales Director to set priorities that will drive velocity of key items with promotions, POS and other sales and marketing tools on an on-going basis. 
  • Provide merchandising support to key customers with placement of Niman Ranch POS.
  • Maintain contact and CRM database with all stores and communication of programs to assure success.
  • Seek out new store opportunities, present Niman Ranch programs and secure new placements within existing as well as new customers.
  • Provides clear verbal and written information by reporting growth, expansion, or changes within customers in assigned territory.
  • Maintains quality standards/results by following and enforcing standards.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances merchandising and organization reputation by accepting ownership/responsibility for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Support the region’s overall growth by assisting with retail calls, distributor events and other sales support functions in the territory.
  • Determines call schedule by reviewing priorities with Sales Director: discussing special instructions, product promotions, new products, and price changes.
  • Maintains customer relationships by visiting with store managers, department managers and associates; answering their questions; responding to special requests; describing product features.
  • Maintains store shelves by observing displays of Niman Ranch products; removing damaged or freshness-dated products; tidying store shelves; providing optimum display of products.
  • Maintains display inventory by restocking shelves with product from inventory; observing inventory levels; prompting store management to reorder when levels appear low; arranging for return and credit for damaged products.
  • Ensure prompt and equitable disposition of customer complaints or problems

Minimum Education and Experience

  • Bachelor’s degree in Business (or equivalent) and minimum 5-10 years of retail food merchandising & CPG experience
  • Meat background & experience preferred
  • Ability to call-on, manage and successfully work with senior management of retail partners
  • Proficiency in written & verbal communication
  • Proficient knowledge and experience with Microsoft Office (Outlook, Excel, Word, PowerPoint)
  • CRM expertise, preferably with SalesForce
  • Demonstrate ability to successfully manage multiple objectives
  • Must have a solid understanding of customer-focused and fact-based selling, including syndicated data
  • Must be reliable self-starter & determined to win
  • Must be located near a major airport hub
  • Travel up to 60% of the time, with some travel requiring overnight. 


Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Nearest Major Market: Detroit