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Brand Manager - Pet Treats

Date:  May 6, 2022
Location: 

Los Angeles, CA, US, 90013

Req ID:  53264
Job Function:  Sales & Marketing

Perdue Foods is part of Perdue Farms, a family-owned company heading into it's second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.

Summary

The Brand Manager assists the VP of Marketing in the development and implementation of annual and long term marketing plans. The Brand Manager will lead traditional brand management, art development, and go-to-market strategies for two pet brands.

Principal and Essential Duties & Responsibilities

  • Help define and manage the brand communication strategy using a variety of media – especially digital media channels
  • Own the overall marketing calendar for the year and work closely with the rest of the marketing team to execute the plans
  • Develop brand marketing presentations and materials
  • Develop and maintain strong brand standards for adaptable yet consistent execution
  • Identify new product opportunity spaces based on market and competitive trends
  • Coordinate with Product Development to bring new products to market
  • Work closely with Consumer Insights and Sales to ensure new product positioning, claims, and pricing are ideal for the brand’s target consumer
  • Oversee the creation of brand collateral, retail marketing, and promotional support materials
  • Provide thought leadership to the earned media agency to guide media relations strategy and execution
  • Work with the social media team to guide strategy and messaging
  • Alongside the Marketing VP, craft the brand narrative and develop messaging to communicate that story to consumers, customers, agencies, and other stakeholders
  • Create, execute, and manage marketing programs and campaigns

Education and Experience Requirements

  • Bachelor's degree in Marketing, Business, or related field. MBA preferred
  • 3-5 years of experience in brand management, brand marketing, or marketing management
  • Graphic design experience, a bonus!
  • Proven ability to work cross-functionally
  • Experience managing a brand across multiple markets
  • Creative thinker and problem solver – entrepreneurially-minded

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.


Nearest Major Market: Los Angeles