VP of Sales - Ready to Cook - West Coast

Date:  May 16, 2023

Petaluma, CA, US, 94954

Req ID:  68956
Job Function:  Sales & Marketing

Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.


We are seeking an experienced and driven VP of Sales – Ready to Cook to lead the West Coast business.  This dynamic leader will be responsible for the revenue, volume, mix and operating margins across all Foods sales channels. This position will ensure the successful sales of all Perdue Foods Ready-to-Cook chicken products across channels and will ensure we have a strong sales organizational structure. The position will develop lasting business relationships with key customers in these segments, and direct sales strategies through fact based category information driven to ensure profitability.  This person will also be responsible for executing consumer marketing plan; having input and adding insights into the process. The position includes the responsibility for direct store ordering via the West Coast Customer Service team.  Accountable for results and for reporting out to senior management.  Travel required to Perdue HQ minimum quarterly.  Champion for diversity, personnel development and team building.

Principal and Essential Duties & Responsibilities

  • Lead and manage the customer base, sales infrastructure, associates, and Perdue Foods business within sales.
  • Develop and execute segment plans to achieve targeted revenue, volume and margin thresholds and manage segment budgets to targeted spending at targeted accounts.
  • Maximize results with customers by establishing positive business relationships with decision makers leading to accomplishment of identified mutual growth, volume and category goals set within customer base.
  • Assist in the establishment of new products, new customer channels and new business ventures that serve the specific needs of our company.
  • Work with Business Units to achieve desired mix and sales revenue based on maximizing WBE, while taking into account Customer strategy. Participate in ongoing communication of targeted business and results to corporate.
  • Analyze internal and external generated data to identify, develop and direct sales activities that lead to growth of Perdue Foods’ business with existing customers and the acquisition of new business target accounts.  Responsible for Trade spend budget and programs.
  • Lead in the development, direction and execution of annual operating retail plans for the Perdue Ready-to-Cook group.  Includes annual budgets, forecasting expenses and oversight of execution in support of the business strategy.

Minimum Education and Experience

Bachelors degree in Business Administration or related field of study with a concentration in food CPG retail sales preferred.  MBA or MS preferred.


A minimum of 15 years of relevant experience leading a foods related sales or marketing organization is required.

Compensation Data

This position has a target base of $225,000 to  $325,000 and is eligible for comprehensive benefits as well as relocation support as applicable. 

Environmental Factors and Physical Requirements

Position is mostly sedentary but may require occasional moving to other offices or buildings.  May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment.
When in a plant environment: Exposure primarily consists of wet and moist floors which include metal and plastic grating surfaces.
May be exposed to temperatures of 28 degrees to 100 degrees Fahrenheit with both ambient and 100% humidity. May handle product 25 degrees to 50 degrees Fahrenheit. May be exposed to noise ranges of 50 db. to 110 db.
May be exposed to all chemicals used in poultry, food, processing facility.
Must wear and use protective and safety equipment required for the job as directed by the Company. 


Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Nearest Major Market: Santa Rosa
Nearest Secondary Market: Petaluma