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Associate Trade Marketing Manager

Date:  Aug 20, 2019
Location: 

Salisbury, MD, US, 21804

Req ID:  2079
Job Function:  Sales & Marketing

Perdue Foods is part of Perdue Farms, a family-owned company heading into it's second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.

Summary

The Associate Trade Marketing Manager is dedicated to assisting the Trade Marketing team with developing and implementing trade programs designed to grow the Company’s presence within all customers of Perdue Premium Poultry.  Profit, brand share, competitiveness and sales growth are key accountabilities.  This position will support Sales’ efforts to develop and nurture long term customer relationships necessary to support the Company’s strategic growth goals in Premium Poultry, ensuring the Company meets and exceeds the expectations of customers and consumers, leading to competitive profitability.  This position will be located at Corporate Headquarters in Salisbury, MD.

Principal and Essential Duties & Responsibilities

1.  Manages an assigned piece of business to maximize growth and profitability, along with increasing the Company’s brand share.  Works across departments, including but not limited to Supply, Demand, Customer Service, QA and Finance, to ensure results.

2.  Provides Price and Mix guidance to Sales to upgrade returns for the Company.  Stays abreast of market and competitive conditions, as well as, analyzes industry benchmarking data to maximize revenue.

3.  Assists Sales to identify and fill distribution and product gaps in retail customers.  Evaluate market information to assist in meeting merchandising standards such as: detect, close, and monitor chain and store level distribution voids; survey retail price points; evaluate shelving and promotions.

4. Acts as primary contact for Marketing for the assigned category’s products.  Assists in communication of Marketing goals and strategies.  Works with Sales to develop tactics based on Marketing strategies and monitors implementation of those tactics to ensure proper execution resulting in increased retail brand sales.

5.  Assists in presentation content at Sales and Marketing staff meetings, annual sales meeting and broker management meetings.  Assists in the development of clear and concise communication to help accomplish the Company’s strategic goals.

6.  Prepares and maintains reports, assisting the Trade and Sales Teams in achieving Company goals of profitability, brand share and competitiveness.

Minimum Education & Experience

Bachelor’s degree in Marketing or Business Administration plus 3-5 years of related work experience. MBA is a plus.

 

 

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

 


Nearest Major Market: Salisbury