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Email Marketing Manager

Date:  Jun 27, 2019
Location: 

Salisbury, MD, US, 21804

Req ID:  1406
Job Function:  Sales & Marketing

Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.

Summary

The Email Marketing Manager is responsible for generating profitable revenue from both existing and prospects email and SMS lists. They will report to the Director of E-Commerice. The EM will work cross functionally to develop a contact calendar that achieves the required business objectives while minimizing opt-out rates.  As the primary point of contact for these channels, the EM will also manage the relationship with the vendors distributing the emails and SMS.

Principal and Essential Duties & Responsibilities
  1. Delivers profitable revenue using the email and SMS channels that achieves the stated business goals
  2. Grows the 12-month active file of emails and the 3 months active file for SMS while reduce opt-outs
  3. Develops a communication calendar that aligns with the overall marketing calendar and manage the personalization and segmentation to ensure that the customers are being communicated to with the most relevant messaging.
  4. Manages and tracks all the critical metrics of performance and communicate the results in an easily digestible format that has actionable insights and mitigation efforts
  5. Manages a portfolio of testing scenarios and be operating in a champion/challenger environment all the time
  6. Hires and manages top talent.
  7. Responsible for developing the contact strategies for transactional and marketing email campaigns
Minimum Education

Bachelors degree in related field, e.g., Computer Science, Math, Economics, Graphic Design, Marketing and/or Finance.

Experience Requirements

3 - 5 years experience. Comfortable with numbers and highly quantitative environment.  Able to communicate effectively both in writing and orally.  Experience with Excel, Power Point and Word.  Already used a self-delivery email platform from companies such as Exact Target, Blue Core, Message Gears, Bronto, Constant Contact, Cheetah Mail.  Has had increased responsibility with a DTC email environment. 

 

 

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

 


Nearest Major Market: Salisbury