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Senior Brand Manager/Marketing Manager - Retail Frozen Prepared

Date:  Sep 9, 2021
Location: 

Salisbury, MD, US, 21804

Req ID:  46573
Job Function:  Sales & Marketing

Perdue Foods is part of Perdue Farms, a family-owned company heading into it's second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.

Summary

The Senior Brand Manager/Marketing Manager is accountable for the development and implementation of all annual and long-range strategic business plans including objectives,strategies, and tactics, in support of targeted volume and profit goals for their line of businesses with supervision.  This position will also require the ability to effectively work with outside agencies e.g., advertising, consumer promotions and packaging to ensure all key activities get completed on time.  Channels of responsibility include Traditional Supermarkets, Club and Mass. 

 

Relocation Packages are available for eligible candidates.

Principal and Essential Duties & Responsibilities

  • Develops and implements long term strategic business plans for assigned portfolios including objectives, strategies and tactical considerations.
  • Accountable to meet/exceed volume and profit goals set forth in business plan. 
  • Manages P&L for business including volume, costs and profit.
  • Helps develop brand positioning and ensure consistent brand communication to the consumer.
  • Manages the marketing budget line items to agree upon goals.
  • Works with outside advertising, consumer promotion and packaging agencies to ensure all projects assigned are completed to high quality standards and on a timely basis. Must have knowledge of administration and project management skills.
  • Works within the creative development process via direct agency interaction on consumer promotions.
  • Manages cross-functional teams (PR, Consumer Promotions, Packaging, Operations, R & D) to ensure marketing initiatives get to market on time and are successful.
  • Manages the packaging design process including photography, proofing, ingredient statement and nutrition claims.
  • Proactively interprets and applies consumer research studies, syndicated IRI information and competitive intelligence to successfully develop marketing strategies for profitable brand growth.
  • Works with Supply and Demand Planning to ensure maximized mix with optimized customer service.
  • Coaching and managing direct report(s).

Minimum Education and Experience

Bachelors degree in Marketing, Business, Merchandising, Economics, Culinary, and 5+ years of relevant work experience in marketing or brand management.  Consumer packaged product experience with knowledge of Excel, PowerPoint and Nielsen or IRI.  Strong verbal and written communication.

 

MBA and CPG and/or commodity product experience is a plus!

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.


Nearest Major Market: Salisbury