Shopper Marketing Manager - (Remote)

Summary

The Manager, Shopper Marketing will work in partnership with the Sales Planning Channel Director and other cross-functional partners to build out the shopper data and retail analytics practice at Perdue Foods. This associate will spend a majority of their time supporting the shopper marketing and analysis needs of assigned customers, as well as building tools and analyzing data for use across customers. This associate will leverage insights and data to develop both in-store and online shopper experiences that deliver against category and brand growth objectives, while meeting the needs of our customer partners. They will also work to enhance the overall organization's acumen with regards to shopper data and insights.

The salary range for this position is $63,000 - $95,000 per year, based on experience and qualifications with annual bonus available (variable depending on performance).

In addition to the base salary, Perdue offers a competitive benefits package, including medical/Rx, 401(k) with employer match after 1 year, critical illness, accident insurance, dental, vison, life insurance, optional group life insurance, short-term and long-term disability protection, flexible spending accounts and paid time off.  

Principal and Essential Duties & Responsibilities

Insights, Analytics, & Measurement:

• Serve as the Shopper team’s expert in accessing, understanding, and applying customer-specific data sets, including but not limited to sales, marketing, and shopper data.
• Collaborate with cross-functional partners to develop tools and reports using PowerBI that visualize datasets and help the organization tell stories about shoppers, the business, and the category.
• Demonstrate understanding of sales data and shopper marketing measurement in order to analyze ROAS and other performance metrics to ensure programs are effective and to identify areas for improvement.
• Understand and be able to leverage shopper insights, industry trends, competitive insights, and data to accelerate shopper conversion at assigned customer(s).
• Collaborate with Shopper Insights leader to develop learning plans that deepen the organization’s understanding of the assigned customer(s) and their shoppers, improves the impact of shopper programs, and supports the development of key customer relationships.
• Act as the expert voice of the shopper for assigned customers, bringing insights and behavioral observations back in to the organization to develop insights and influence strategy and tactical execution.

Shopper Marketing Management & Execution: 

• Serve as a key member of a cross-functional, customer-centric team including Field Sales, Sales Planners, Revenue Growth Management, and Category Management.
• Create seamless and compelling shopper experiences that influence shopper behavior and result in conversion at the case by utilizing in-store and online tactics, not limited to Shopper Search, cobranded events, or customer-specific tactics like Best Customer Communications.
• Plan, execute, and measure tactical shopper marketing plans that combine business and marketing objectives with specific retailer needs and priorities.
• Collaborate with the Digital Shelf Manager to ensure Perdue's digital shelf tactics are best in-class relative to assigned customers and aligned with the customers' omnichannel goals: leverage digital shelf analytics to assist in the development of innovative content and conversion strategies that improve content scores, click-through-rate, and overall share of voice/shelf in the digital store.
• Champion and execute new ways to engage shoppers across the path to purchase, including online and in-store.

Project Management:

• Effectively manage the shopper marketing budget and calendars for assigned customers and projects.
• Assist in the development of process and tools designed to improve operations of the Omnichannel Shopper team.

Education and Experience Requirements

Bachelor’s degree required; MBA or graduate degree in marketing, business, or data analytics is a bonus plus. Our ideal candidate will have/be:

• 3-5+ years experience with retailer data sets and analysis of shopper behavior, either in a retail, agency, or CPG setting.
• Demonstrated competency with PowerBI, or other advanced data visualization and systemization tools, is required.
• Experience with Kroger-specific data sets and tools; comfort working with large data sets and an ability to manipulate them in analytics tools to uncover actionable insights; understanding of and experience with syndicated data and trade promotion management is a plus.
• Awareness and understanding of retailer go-to-market strategies and channel fundamentals.
• Demonstrated analytical, financial, business acumen and problem solving skills.
• Strong communication skills, including but not limited to written, verbal, presentation and interpersonal skills.
• Strong project management skills, including creative development and review, timeline management, and approval flows.
• Highly competent in Microsoft Office suite applications (i.e. Word, Excel, PowerPoint).

Environmental Factors and Physical Requirements

Position is mostly sedentary but may require occasional moving to other offices or buildings.  May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment.