Loading...
Share this Job

Vice President of Marketing (Ready To Cook)

Date:  Oct 4, 2021
Location: 

Salisbury, MD, US, 21804

Req ID:  47378
Job Function:  Sales & Marketing

Perdue Foods is part of Perdue Farms, a family-owned company heading into it's second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.

Summary

The VP of Retail Marketing is responsible for leading and directing a team managing Branded and Private label businesses for Ready to Cook portfolio.  This person is responsible for developing and executing annual and long-range strategic business plans.  

 

The position will be based at Corporate Headquarters in Salisbury, MD.  Relocation packages are available for eligible candidates.

Principal and Essential Duties & Responsibilities

  • Provide overall leadership to meet/exceed Brand share targets set forth by the fiscal year and long-term Retail strat plan.  Solve business problems through collaborative efforts working closely with Sales, Trade, Demand teams.  Work in tandem with PMT’s delivering on goals set. 
  • Direct and execute marketing spending commitment while maximizing return, providing the Company with flexibility to move or cut funds as needed in a challenging year.  Instill flexibility so as the market changes, so will the Marketing strategies.
  • Lead the development and successful launch of new “innovative” products, line extensions and product improvements where needed.  In addition, pro-actively expose new retail items to other Perdue channels for further expansion and plant optimization.
  • Develop, grow, and lead the Retail Marketing Department associates. Foster mentoring and community programs.
  • Develop a “Best-in-Class” in branding, product performance, packaging, and consumer communications.  Be the consumer advocate for the company.  Measure success via ROAS, HH Penetration, Share metrics.
  • Execute forward thinking marketing programs that help to build Brand equity by generating demand.  Be point for communication to Sales and Trade rallying customer specific programs. 

Minimum Education and Experience

REQUIRED:   Bachelor’s Degree in Business Administration (Marketing concentration preferred) along with 15+ years of consumer packaged product experience.

 

PREFERRED:  MBA and a background in the perishables/frozen or met specific experience a plus.

Environmental Factors and Physical Requirements

Position is mostly sedentary but may require occasional moving to other offices or buildings.  May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment.

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.


Nearest Major Market: Salisbury