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VP of Marketing

Date:  Aug 7, 2019

Westminster, CO, US, 80234

Req ID:  1853
Job Function:  Sales & Marketing

Niman Ranch supports a community of more than 720 independent farmers and ranchers who raise pork, beef and lamb traditionally, humanely and sustainably to deliver the finest tasting meat. Niman Ranch is part of Perdue Farms, a family-owned company heading into it's second century of growth and innovation.


The Vice President of Marketing is responsible for developing and executing Niman Ranch’s marketing and branding initiatives to drive awareness and promote sales. This position reports directly to the VP and GM of Niman Ranch. 

Principal and Essential Duties & Responsibilities
  • The VP of Marketing is responsible for the development and execution of Niman Ranch’s marketing strategy and branding initiatives.
  • Works directly with the communications and public relations team to drive the brand's message both internally and externally.
  • Collaborates with the communication team to provide direction of the social media strategy, including social media campaigns and promotions.
  • Oversees the development and implementation of branded sales and marketing materials/tools including Labels, POS, premiums, sell sheets, tradeshow booths, etc. 
  • Provide marketing support to both foodservice and retail distributor partners including staff training, training materials, POS materials, etc.
  • Develop chef-focused marketing campaigns to heighten the brands’ cache within the culinary community.
  • Develop retail programing that helps drive balanced sales and margin-up opportunities, including; retail ad placement, demos, promotional activities, etc.
  • Negotiate rates and purchase print, radio and online ads.
  • Assist with the planning and coordination of annual events.
  • Develop and manage a 2M+ budget for all marketing activities and expenditures.
  • Develop and execute the marketing strategy for new products from launch to sell-through
  • Represent Niman Ranch at conferences and networking events, establish and maintain key relationships with industry thought-leaders.
  • Guide the day-to-day activities of the marketing team.
  • Work cross-functionally with multiple departments including sales, operations, and finance.
Minimum Education

A Bachelor’s degree in marketing or business with 7-10 years of leadership experience in brand marketing.

Experience Requirements
  • Demonstrated experience and leadership in managing comprehensive strategic marketing in the natural foods industry (meat industry experience is preferred.)
  • Must possess a passion for natural and sustainably produced food, with a deep understanding of both retail and foodservice channels.
  • A willingness to be a team player who is nimble and resourceful.
  • Demonstrated skill and comfort in proactively building relationships with top tier partners.
  • Ability to operate as an effective tactical as well as a strategic thinker.
  • Excellent and persuasive communicator.
  • Demonstrated ability to work with a wide range of stakeholders ranging from a farmer to a board room.
  • Ability to travel 15-20%
Experience Preferred
Environmental Factors and Physical Requirements


Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Nearest Major Market: Denver