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Assistant Manager of Digital Marketing

Date:  Nov 12, 2021
Location: 

Salisbury, MD, US, 21804

Req ID:  48061
Job Function:  Sales & Marketing

Perdue Foods is part of Perdue Farms, a family-owned company heading into it's second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.

Summary

The Assistant Manager of Digital Marketing is responsible for interacting with the Perdue Agency partners, Perdue IT, and Perdue associates on both the implementation of new interactive properties and the ongoing support for existing interactive properties.  This position is heavily involved in managing the online presence of the company, including website content, database management, graphics management, and interactive functionality.

Principal and Essential Duties & Responsibilities

  1. Align, develop, and share analytics for our weekly e-newsletters to provide information on company products and services
  2. Content management of the Product Database and the Recipe Database, (soon to be Salsify) coordinating with both Perdue IT and Perdue Marketing to ensure the validity of all database content
  3. Primary Content Management System manager for many websites, working with both our agency partners and key Perdue associates for the management and integrity of our interactive content for the web, and working with our technical teams to ensure consistent site standards are maintained

Minimum Education

  • Bachlors degree in Business Administration or Marketing. Equivalent work experience will be considered in lieu of degree.

Experience Requirements

  • 3-5 years related work experience including 0-3 years of digital marketing
  • PIM/DAM management and Salesforce knowledge/understanding
  • Must have strong analytical skills
  • Proficient in Microsoft Office, including PowerPoint, Word, Excel, etc.
  • MBA would be a plus

Experience Preferred

  • Social media background
  • Salsify experience

Environmental Factors and Physical Requirements

Position is mostly sedentary but may require occasional moving to other offices or buildings. May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment.  Work activity is in an office, open-partitioned, cubicle environment.

 

 

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

 


Nearest Major Market: Salisbury