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Assistant Marketing Manager - Turkey

Date:  Oct 25, 2019
Location: 

Salisbury, MD, US, 21804

Req ID:  3331
Job Function:  Sales & Marketing

Perdue Foods is part of Perdue Farms, a family-owned company heading into it's second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.

Summary

The Foodservice Assistant Marketing Manager will support the duties of the Director of Sales & Marketing for Turkey at our Corporate Headquarters in Salisbury.  This individual will work within various areas of marketing including product management, retail and foodservice and innovation.  They will be an integral part of the team in making decisions on consumer promotions, packaging design, trade promotions, marketing research projects and adversiting.

Principal and Essential Duties & Responsibilities

Product Management:  Assists in developing and implementing the annual Marketing Plan for the turkey product category.  Under the direction of the supervisor, the position will perform Product Line Management including new product development actions with R&D, Product line deletions as required, packaging upgrades, financial management and reporting to Marketing and Division leadership, cost reduction actions with the Plant Management, specification review and quality management actions including responding to quality issues when they arise to both sales and customers as needed.  Price recommendations and price list management. New Product introduction support including development of Point of Sale, Food Show Materials, Web Site and other content deemed important for successful communication.  Strategy development for communication of new products, product offering and new areas for profitable growth.

Marketing Analytics and Research: P&L impact actions for cost and price, packaging and ingredients as well as volume and overhead components.  Competitive intelligence work identifying what is happening in the category and what our competitive response may be as well as developing competitive database for use in sales.  New Product introduction support including development of Point of Sale, Food Show Materials, Web Site and other content deemed important for successful communication.  Strategy development for communication of new products, product offering and new areas for profitable growth.

Retail Marketing Collaboration:  Ensures new product developments are shared across channels. Works cross functionally to commercialize these opportunities including package and production process development.

Strategic Teams: Participates on the Turkey Profit Management Team to enact strategies as defined by leadership and offer recommendations for improved performance.

Innovations:  Works with in the Innovation Team actions and assist in the creation of new innovative ideas for development including product categories, products, co-pack arrangements, packaging, processes, communication techniques under the supervision of the Director and VP of Marketing.

General Marketing:  Assists in developing new ways of doing business in all aspects of marketing to create an environment of innovation thought leadership for Foodservice.  Enhances communication and creating Customer Relationship Management and Marketing processes to offer new methods of innovative communication to the trade.  Public relations, industry event participation and training including marketing development ideas for the Company and agency staff.  Identifies ways to enhance the agency performance and in general how to do things better, faster and at lower costs.

Minimum Education and Experience

Bachelors degree in Business Administration or Marketing plus 0-3 years of related work experience, 2+ preferred. 

 

The ideal candidate will have:

  • Excellent written and verbal communication skills.
  • Strong analytical and research skills. 
  • Ability to work independently.
  • High Proficiency in Microsoft Office, including PowerPoint, Word, Excel, etc. plus the ability to understand and use syndicated and shipment data. 

MBA is a strong plus.

 

 

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

 


Nearest Major Market: Salisbury