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Digital Marketing Specialist (Hybrid)

Date:  Dec 27, 2021

Salisbury, MD, US, 21804

Req ID:  50682
Job Function:  Sales & Marketing

Perdue Foods is part of Perdue Farms, a family-owned company heading into it's second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.


The Digital Marketing Specialist will assist with the hands-on, day-to-day execution of Perdue Foods’ online grocery marketing efforts, working in partnership with the Digital Marketing Director to grow sales of Perdue products on retailer grocery channels (primarily Pick Up & Delivery). They will spend a majority of their time on the details of various tactical executions and improvement of Perdue on the digital shelf.

Principal and Essential Duties & Responsibilities

 Digital Shelf Management

  • Manage the day to day publishing and syndication of product content via digital shelf partners, including but not limited to Salsify and Syndigo, and coordinate with retailer content teams to align APIs or submit manual delivery of content
  • Work with sales teams to understand what metrics and requirements retailers are using to measure the digital shelf (i.e. Content Report Cards) and develop actions plans to meet those requirements and improve scores where applicable
  • Review and audit content health and search rankings to determine gaps and opportunities to improve Perdue’s position on the digital shelf; Address product content errors and manage updates to product content in Perdue’s PIM/DAM systems
  • Lead the development of digital shelf insights through development of scorecards, data analysis, and tools to measure digital shelf effectiveness
  • Participate in cross-functional workstreams with Marketing, Design, and DTC ecommerce teams to improve content management and organization

Retail Media Management

  • Drive sales on retailer platforms using paid search media strategies including budget and bid management, keyword development and optimization, and data analysis using a combination of SaaS platform and native (retailer) applications
  • Assist in the day to day activation and regular analysis for Perdue’s click and collect paid search marketing efforts, including monitoring and measuring success and regular reporting on effectiveness and efficiency.

Project Management

  • Assist in management of digital programs, including but not limited to development of creative requests, collaboration with the external creative team, legal review and approval, and delivery of assets to partners, as well as hands-on updating of self-service platforms for search marketing

Education & Experience Requirements

Bachelors degree in relevant field (I.e. Marketing, Business, Digital Marketing, Finance, Merchandising, Data Analytics) plus 0-3 years of relevant work experience. 

  • Excellent knowledge of digital shelf publication systems and retailer tools for the ingestion of product content (i.e. Salsify, Syndigo, Nielsen BrandBank, etc.)
  • Experience working with retailer media platforms, including customer-specific/self-service and platform-based/SaaS partners
  • Highly competent with Microsoft Office suite applications (i.e. Word, PowerPoint, Excel)
  • Excellent at both verbal and written communication
  • Self-starter and intellectually curious, able to work independently without direct oversight

Experience Preferred

  • Experience with CPG organizations, grocery or consumable
  • Experience with promotional vehicles, including coupons and digital rebate platforms
  • Experience with syndicated data (i.e. IRI and Nielsen) is a bonus

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Nearest Major Market: Salisbury