Marketing Manager - Prepared Foods Retail

Summary

The Marketing Manager is accountable for the development and implementation of all annual and long-range strategic business plans including objectives, strategies, and tactics, in support of targeted volume and profit goals for their line of businesses with supervision.  This position will work cross-functionally to lead the development and implementation of successful new product introductions, product reformulations and cost saving initiatives.  This position will also require the ability to effectively work with our outside agencies e.g., advertising, consumer promotions and packaging to ensure all key activities get completed on time.  Channels of responsibility include Traditional Supermarkets and Clubs. 

This position is based at Corporate Headquarters in Salisbury, MD.  Relocation packages are available for eligible candidates.

Principal and Essential Duties & Responsibilities

• Develops and implements annual long term strategic business plans for assigned businesses including all objectives, strategies and tactical considerations.
• Accountable to meet/exceed volume and profit goals set forth in business plan. 
• Manages P&L for business including volume, costs and profit.
• Helps develop brand positioning and ensure consistent brand communication to the consumer.
• Manages the marketing budget to agree upon goals.
• Works with outside advertising, consumer promotion and packaging agencies to ensure all projects assigned are completed to our high quality standards and on a timely basis.
• Works within the creative development process via direct agency interaction on consumer promotions.
• Manages cross-functional teams (PR, Consumer Promotions, Packaging, Operations, R & D) to ensure marketing initiatives get to market on time and are successful.
• Manages the packaging design process including photography, proofing, ingredient statement and nutrition claims.
• Proactively interprets and applies consumer research studies, syndicated information and competitive intelligence to successfully develop marketing strategies for profitable brand growth.
• Works with Supply and Demand Planning to ensure maximized mix with optimized customer service.

Minimum Education

Bachelors degree in Marketing, Business, Merchandising or a related field

The ideal candidate must have:

• 3 - 5 years of relevant Marketing experience
• Experience in Consumer Packaged Goods
• Excellent verbal and written communication 

Preferred:

• MBA
• CPG product experience in commodity 

Environmental Factors and Physical Requirements

Position is mostly sedentary but may require occasional moving to other offices or buildings.  May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment.